diff --git a/roles/matrix-awx/tasks/set_variables_element.yml b/roles/matrix-awx/tasks/set_variables_element.yml
index 457c3d0a8..7448fb8d6 100755
--- a/roles/matrix-awx/tasks/set_variables_element.yml
+++ b/roles/matrix-awx/tasks/set_variables_element.yml
@@ -10,7 +10,7 @@
   with_dict:
     'matrix_client_element_enabled': '{{ matrix_client_element_enabled }}'
     'matrix_client_element_jitsi_preferredDomain': '{{ matrix_client_element_jitsi_preferredDomain }}'
-    'matrix_client_element_brand': '{{ matrix_client_element_brand }}'
+    'matrix_client_element_brand': "'{{ matrix_client_element_brand }}'"
     'matrix_client_element_default_theme': '{{ matrix_client_element_default_theme }}'
     'matrix_client_element_registration_enabled': '{{ matrix_client_element_registration_enabled }}'